Logo Upgrade


CLIENT

On The Move Safety


PROJECT

Update the Logo


CONSULTATION

The client described a round logo, preferably a wheel in motion with the colours red, white, and orange. Both company names had to be included, as well as the oil pump as it held sentimental meaning to the client. Their original logo file was too small to use and included a symbol that no long applied to their business.


RESEARCH

Other round logos of other businesses were reviewed, as well as images of pump jacks. The initial desire was for a round logo, which was created and is shown in the middle in the above graphic. After some consideration, the owner decided they wanted the logo to be altered to reflect its earlier design. Another change requested was the font, to give the impression of being in motion.


RESULT

After a couple minor edits, the client signed off on the new logo and is now currently using it on their website, business cards, merchandise, books, workshop materials, certificates, and more.

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